Design Driven Development

Design Driven development (D3) starts from the premise that the design of any system is an accident that kicks in at conception. Hence, maximizing the opportunities to make that accidents happen is the key for (product) innovation. Thereto D3 integrates design games into the project iteration at the start of the sprints, where the design games can provide input to the product backlogs. However, no process can guarantee a better design; creating the right environment with the right set of people is the only way to bring innovation and design. The Design Cube defines the people, culture and environment aspects that contribute to an innovative organization.